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Industrial marketing work,
measured in business terms.

Anonymized case studies showing the business challenge, work delivered, and reported outcomes over time. Identifying details are limited where client confidentiality requires it.

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PUBLISHED CASES
06
INDUSTRIES REPRESENTED
06
ENGAGEMENT RANGE SHOWN
8–12 mo
FILTER · INDUSTRY6 OF 6

Case studies

  • CS-014FILE · WM/MFG/CNC-014ENGAGEMENT · 12 months

    Precision machining shop increased qualified RFQ volume

    CNC Machining·Growth Program

    CLIENT
    Mid-size precision machining shop · 2 facilities
    CHALLENGE
    The shop depended on three long-standing accounts for 80% of revenue and needed a more diversified inbound pipeline.

    WORK

    • 01Capabilities matrix rebuild
    • 02AS9100 certification context
    • 03Process-specific capability pages
    • 04RFQ form redesign and CRM routing
    • 05Email nurture for renewals
    RFQ VOLUME
    3.1×
    ORGANIC TRAFFIC
    +128%

    Our quote volume doubled and the average job size went up.

  • CS-013FILE · WM/MFG/FAB-013ENGAGEMENT · 9 months

    Regional fabricator improved search visibility and form inquiries

    Metal Fabrication·SEO + Web Design

    CLIENT
    Custom metal fabrication · structural + architectural · regional reach
    CHALLENGE
    The site had limited visibility for core services, and the internal team could not easily update its outdated content platform.

    WORK

    • 01Service-area content by city and region
    • 02Welding specification pages
    • 03Editable CMS rebuild
    • 04Google Business Profile and local SEO
    TARGET SEARCH POSITION
    #1
    LOCAL TRAFFIC
    +260%
    FORM FILLS
    +4.2×

    We outrank competitors who outspent us 3-to-1.

  • CS-012FILE · WM/OEM/EQP-012ENGAGEMENT · 11 months

    Equipment manufacturer rebuilt product discovery and inquiry routing

    OEM / Equipment·Catalog + Channel

    CLIENT
    Industrial equipment manufacturer · 1,200 SKUs · multi-channel
    CHALLENGE
    Product information was concentrated in PDFs, engineers could not compare specifications efficiently, and distributor inquiries were poorly qualified.

    WORK

    • 01Faceted catalog architecture
    • 02Compare-by-specification view
    • 03Regional search implementation
    • 04Lead routing by territory
    INQUIRIES
    +110%
    AVERAGE JOB SIZE
    +38%
    TIME TO QUOTE
    −40%

    Engineers can find what they need in 30 seconds.

  • CS-011FILE · WM/SVC/MEC-011ENGAGEMENT · 8 months

    Commercial mechanical contractor improved local visibility and call conversion

    B2B Services·Local + Reputation

    CLIENT
    Multi-location commercial HVAC + mechanical services
    CHALLENGE
    The company had strong customer feedback but limited local-search visibility, while inbound call volume remained below service capacity.

    WORK

    • 01Google Business Profile optimization across four locations
    • 02Review request workflow
    • 03Service-area page architecture
    • 04Geo-targeted ads by location and schedule
    REVIEW VELOCITY
    4×
    PHONE CALLS
    +82%
    CALL CONVERSION
    +34%

    We reversed the position in six months.

  • CS-010FILE · WM/CST/MCB-010ENGAGEMENT · 12 months

    Custom machine builder reached engineers through application-led content

    Custom Machines·Content + Authority

    CLIENT
    Custom machine builder · low-volume · long sales cycle
    CHALLENGE
    Engineers searched by application and production problem, while the website described equipment without providing enough context for a high-consideration purchase.

    WORK

    • 01Application-note publishing program
    • 02Technical resource campaigns
    • 03Email follow-up for the extended sales cycle
    • 04Industry-specific case studies
    QUALIFIED INQUIRIES
    +180%
    TECHNICAL RESOURCES
    11

    Now we're the destination engineers find during research.

  • CS-009FILE · WM/DST/IND-009ENGAGEMENT · 10 months

    Industrial distributor connected catalog data to organic product demand

    Distribution·Inventory-aware web

    CLIENT
    Industrial distributor · 40K SKUs · MRO + fluid power
    CHALLENGE
    The catalog had limited search visibility, product pages lacked useful detail, and the ERP and website did not share reliable product data.

    WORK

    • 01ERP-to-website product sync
    • 02Scalable product and family page architecture
    • 03Inventory-aware search
    • 04B2B punch-out for key accounts
    INDEXED PAGES
    +340%
    ORGANIC ORDERS
    +92%

    Our website finally works as well as our warehouse.

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