W/M WEB MARKETERS
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§ Case Studies

Filed under:
work that worked.

Each card below is a real engagement, real numbers, redacted only where the client asked. We don't put case studies up to brag — we put them up because in this industry, proof is the only thing that matters.

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60+
ENGAGEMENTS
$24M
ATTRIBUTED PIPELINE
11 yr
RUNTIME
82%
Y1 RENEWAL
FILTER · INDUSTRY6 OF 6
CS-2099-014FILE · WM/MFG/CNC-01412 months

Precision shop, 3× RFQ volume in 7 months

CNC Machining·Growth Program
CLIENT
Mid-size precision machining shop · 80 employees · 2 facilities
CHALLENGE
Inbound pipeline thin; 80% of revenue from three legacy customers; no clear path to diversify.
WORK
  • 01Capabilities matrix rebuild
  • 02AS9100 certification surfacing
  • 03Process-specific landing pages
  • 04RFQ form redesign + CRM routing
  • 05Email nurture for renewals
3.1×
RFQ VOLUME
+128%
ORG. TRAFFIC
$1.4M
NEW PROGRAMS Y1
“Our quote volume doubled and the average job size went up.
CS-2099-013FILE · WM/MFG/FAB-0139 months

Fabrication shop, ranked #1 across three states

Metal Fabrication·SEO + Web Design
CLIENT
Custom metal fabrication · structural + architectural · regional reach
CHALLENGE
Ranking nowhere for primary services despite strong local reputation; outdated website couldn't be updated by team.
WORK
  • 01Service-area pages by city + region
  • 02Weld-spec process pages
  • 03CMS rebuild on editable platform
  • 04Local SEO + GBP optimization
#1
PRIMARY KW
+260%
LOCAL TRAFFIC
+4.2×
FORM FILLS
“We outrank competitors who outspent us 3-to-1.
CS-2099-012FILE · WM/OEM/EQP-01211 months

OEM rebuilt their catalog. Inquiries doubled.

OEM / Equipment·Catalog + Channel
CLIENT
Industrial equipment manufacturer · 1,200 SKUs · multi-channel
CHALLENGE
Catalog was a PDF dump; engineers couldn't filter by spec; distributors received unqualified leads.
WORK
  • 01Faceted catalog architecture
  • 02Compare-by-spec view
  • 03Hreflang for 4 regions
  • 04Lead routing by territory
+110%
INQUIRIES
+38%
AVG JOB SIZE
−40%
TIME TO QUOTE
“Engineers can find what they need in 30 seconds.
CS-2099-011FILE · WM/SVC/MEC-0118 months

Commercial mechanical, owns the local pack

B2B Services·Local + Reputation
CLIENT
Multi-location commercial HVAC + mechanical services
CHALLENGE
Beat in local search by competitors with worse reviews and worse work; phone volume below capacity.
WORK
  • 01GBP optimization across 4 locations
  • 02Review-request automation
  • 03Service-area page architecture
  • 04Geo-targeted ads, hour-of-day
4×
REVIEW VELOCITY
+82%
PHONE CALLS
+34%
CALL-TO-CLOSE
“We reversed the position in six months.
CS-2099-010FILE · WM/CST/MCB-01012 months

Specialized equipment, found by engineers searching the problem

Custom Machines·Content + Authority
CLIENT
Custom machine builder · low-volume · long sales cycle
CHALLENGE
Engineers searched for the problem, not the company; site couldn't carry credibility for $100K+ purchases.
WORK
  • 01Application-note publishing program
  • 02Whitepaper gates
  • 03Email nurture 6-mo cycle
  • 04Case studies by industry
+180%
QUALIFIED INQUIRIES
$2.1M
PIPELINE Y1
11
WHITEPAPERS GATED
“Now we're the destination engineers find during research.
CS-2099-009FILE · WM/DST/IND-00910 months

Industrial distributor, 6-figure search lift

Distribution·Inventory-aware web
CLIENT
Industrial distributor · 40K SKUs · MRO + fluid power
CHALLENGE
Catalog wasn't indexed; product pages thin; ERP and web disconnected.
WORK
  • 01ERP-to-web SKU sync
  • 02Programmatic SEO for product/family pages
  • 03Inventory-aware search
  • 04B2B punch-out for top accounts
+340%
INDEXED PAGES
+92%
ORG. ORDERS
+$680K
ATTRIB. REV. Y1
“Our website finally works as well as our warehouse.
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